Archive for February, 2009
Hispanic Buying Power
Businesses often search for the next best investment opportunity. Unfortunately the lack of information, fear of the unknown or lack of resources limits their field of vision, hindering businesses from seeing what’s right in front of them.
Hispanic or Latino consumers are no longer under debate on whether it makes sense to target them or not. [...]
Do not translate, communicate
Very interesting new piece by NPR on how to market to Hispanics. More and more sources of information, including the Census point to the clear trend of the Hispanic population and the Latino Buying Power. Of course the question for businesses and companies is how to become part of that community, how to identify their [...]