Information
Why Hispanics do not automatically mean Spanish
Stereotypes. Stereotypes are often oversimplified assumptions that one particular individual possesses the characteristics associated with the class due to his or her membership in it.
We’ve seen stereotypes being applied to races, genders, religious groups, etc. and unfortunately Hispanics are no exception. One of those characteristics often oversimplified is the assumption that just because someone is [...]
Hispanic Buying Power
Businesses often search for the next best investment opportunity. Unfortunately the lack of information, fear of the unknown or lack of resources limits their field of vision, hindering businesses from seeing what’s right in front of them.
Hispanic or Latino consumers are no longer under debate on whether it makes sense to target them or not. [...]
The difference between Translation and Localization
We are often asked the question about the difference between what we do and what regular translation companies do. Hence I think it’s worth digging a little deeper into the difference between the terms “Translation” and “Localization”.
Translation is the “act of rendering words from one language into another”. Unfortunately, most of the time this process [...]