Market Research
Why Hispanics do not automatically mean Spanish
Stereotypes. Stereotypes are often oversimplified assumptions that one particular individual possesses the characteristics associated with the class due to his or her membership in it.
We’ve seen stereotypes being applied to races, genders, religious groups, etc. and unfortunately Hispanics are no exception. One of those characteristics often oversimplified is the assumption that just because someone is [...]
Hispanic Buying Power
Businesses often search for the next best investment opportunity. Unfortunately the lack of information, fear of the unknown or lack of resources limits their field of vision, hindering businesses from seeing what’s right in front of them.
Hispanic or Latino consumers are no longer under debate on whether it makes sense to target them or not. [...]
Do not translate, communicate
Very interesting new piece by NPR on how to market to Hispanics. More and more sources of information, including the Census point to the clear trend of the Hispanic population and the Latino Buying Power. Of course the question for businesses and companies is how to become part of that community, how to identify their [...]